What will happen if my business doesn’t update its branding and promotional materials to fit the international market?
Your branding plays a big role in making your product more appealing to customers, having outdated promotional materials is a big turn off for customers, especially in the vigorously competitive international market, also your business may have to change elements that may get misinterpreted in another culture or language. Also your material should make your employees proud of their company and enthusiastic about representing it.