SERVICES
Market Entry Strategy
Go Global
Market Entry Strategy:
Deciding the market entry strategy is just as crucial for the internationalization of SMEs as for large corporations. Today, there are 195 countries in the world; each with its own market entry and consumer requirements. Go Global works with its clients to first identify the target market and then conduct extensive desk and field research to collect relevant information and practical insights which support or challenge the target market decision. Once a target market is confirmed, the information is taken to the next level of developing an Export Marketing Plan (EMP).
About the Service
This service is for any business that has the capabilities to export and recognise a global demand of their products, they want to expand but don’t know which market to enter and how will they succeed.
What will happen if my business doesn’t have a market entry strategy?
Not having a market entry strategy will endanger the entire organization, as it will lead to uncalculated trails and errors. This might come from the wrong Go to Market strategy, wrong pricing, wrong product and wrong place. Also, each country has its own culture and way of doing business alongside this It’s crucial to study your target market well to overcome culture shocks and misinterpretations.
Market entry strategy service, or what is also known as Go To Market strategy, provides your company with a tailored and accurate action plan. First, we work on identifying the target market and then conduct extensive desk and field research to collect relevant information and practical insights which support or challenge the target market decision.
