Training and coaching are always complimentary. Training is the light that creates general awareness among our client’s staff about important issues, while coaching goes more in-depth to develop tailored solutions and provide on-the-job guidance during implementation.
At Go Global, we do both to help our clients define problems and enhance their performance by teaching them how to select the target market, identify the questions which need to be answered as part of the market research, generate leads and manage them, understand a buyer’s needs, develop a realistic action plan and how to best communicate with different cultures, etc. These are all critical skills that need to be developed to better position our clients’ products and services within the mind of a buyer.